Nissan becomes part of the eSports world

The year 2019 looks to be gearing up to become one of the biggest yet for the eSports industry. This is only confirmed with new, big representatives joining the industry. Recently, even car manufacturers have decided to join in. Nissan has been the latest addition to the industry. The company has partnered up with OpTic gaming and FaZe. This partnership could not come at a better time for FaZe, as the clan is venturing forth into the championship year of 2019 with high hopes of victory. The partnership with OpTic will also be beneficial to Nissan, as the gaming company has been a significant part of the industry, supporting their players in the quest to win in Call of Duty, Counter-Strike, Gears of War, Fortnite and Overwatch. The partnership is a convenient way for Nissan to be introduced to the world of eSports and connect to the new generation of players.

The growing industry

The number of large companies joining the gaming industry and the eSports industry is increasing, seemingly by the day. This is incredibly beneficial to clans and gaming management companies, as more sponsorships and partnerships mean more time to get better at what they do. FaZe clan has been extremely excited because of this deal.

Such a fast-growing number of large companies bodes well for the industry overall. Beyond just the car companies joining, the industry is quickly becoming popular with many young and old players. Topesportsbettingsites.com is reporting that the number of players and betters joining the industry is increasing at an incredible rate. The popularity of the industry is inspiring, according to them, and they are excited to see what this brings to the industry.

What is the future?

FaZe clan has managed to partner up wit ha large number of companies over the years. Nissan is only the latest to join the list, composed of G FUEL, SCUF Gaming, and SteelSeries, but it is definitely one of the very first non-gaming related companies to join the fray. So what does this mean for the future of the eSports industry?

It seems like its popularity and potential has not gone unnoticed. Nissan believes partnerships like this might be a good way to get the attention and the affection of younger generations, those who are just coming into their own in terms of consumer power. The trend seems to be that large companies are finally seeing the true potential of eSports. Partnerships like this are only going to increase in number. Other large companies are already considering partnering up with clans, but most of this information is being kept on the down low, for now.

Though companies are not the only ones thinking of joining. Recent news shows that celebrities are looking into the industry as well, with Snoop Dogg going as far as to even launch his very own league. While more dedicated to sports games and, you guessed it, cannabis, the league is a sign of a significant change of attitude towards the industry.

We are excited to see what comes next, and who the next one to join the eSports industry will be. More attention, more partnerships means bigger, better and more exciting competitions, as well as a much larger pool of professional level players from around the world.

Mohsen Daemi
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