The dos and don’ts of social media brand activity

Social media is the right tool for your marketing activity. It compares favorably to traditional media avenues by offering a larger audience and a range of options to target specific audiences. However, brands must be careful with their activity on this platform as it can be detrimental to their reputation.
In order to survive and thrive on social media, here are some dos and don’ts of brand activity.

Do interact with your followers

Social media interaction is central to building a great relationship with your followers. It can be helpful when taking a personal selling approach because potential customers are more likely to trust your brand. You could even leverage user engagement to create brand awareness. Remember, in order to maintain a high engagement rate, you will need to offer timely and professional responses. While there are services out there that can help you buy Instagram followers, to help you grow you influence range, you should always have in mind to remain responsive and get them involved to keep the audience you  paid for interested.

Don’t ignore criticism

You could be tempted to ignore followers’ comments and posts that criticize your brand. By responding to any negative comments with a positive and professional solution-oriented approach, you may get an opportunity to express your brand values and earn your followers’ trust. You should never respond to critical comments in kind, regardless of the situation, since this could jeopardize your reputation.

Do monitor your analytics

Analytic tracking enables brands to evaluate the performance of their social media activity. It can be a useful tool for determining the impact of every social media post, which can then provide the basis for future activity. Aside from helping assess performance, analytic tracking can help set actionable targets for your social media activity that could lead to achieving your goals. For instance, by assessing the performance of your social media pages, you will be better able to develop targets for an increase in conversion rates by comparing engagement levels.

Don’t stay inactive for too long

Social media use is prevalent around the world; with many users logging in several times a day to check into their accounts.It is a 24-hour platform, with users able and willing to access it at any time. In order to appeal to your target audience on the platform, you need to be active for a sufficient time. This will enable you to keep in touch with your followers in real time, helping to boost user trust and satisfaction.You could share content at least once a day to engage with even more followers. If you do not operate full time, you could consider attaching your hours of service on your profile for a comfortable social presence.

Do diversify

You need to develop quality and attractive content to keep your followers interested in your brand. You may consider making it more informative or entertaining to suit your needs. In order to sustain your followers’ interest, you will also have to do so regularly. To avoid being considered drab, you could take advantage of a range of content ideas, featured in images, articles, memes and other compatible options.This will help you maintain interest in your brand, which can contribute to the improved performance of your social media efforts.

Don’t swear

You should never feature a social media campaign or post that appears to carry any obscene or vulgar content. You could damage your brand’s reputation and impact offline performance as a result. Brands are expected to act professionally on the platform, with users potentially reacting badly to any suggestive and borderline material. It is important to develop a code of conduct that guides your online activity to ensure your brand image is maintained.

Do train your team

Speaking of maintaining a brand image, do you know that your social media team is crucial to your brand’s performance on the platform? They represent your brand in an extremely sensitive public space, where every mistake can prove costly. You need to develop a thorough training framework to ensure your social media team understands how to present your brand online. This will prevent any slips that could permanently damage your reputation.

Don’t over advertise

Having too many advertisements on your social media pages could affect user interest levels. Just like users don’t like to sit through commercials, they will not likely have interest in persistent advertising online. You should consider offering value and leveraging this to market your brand instead. Whether through insightful, informative or entertaining content, keeping your followers’ interests could be a more vital tool to growth than blasting them with adverts.

Do add maps

Regardless of whether you are targeting local customers or not, it is important that customers can physically trace your base of operations. By providing sufficient contact and location information, you will be able to earn their trust. Many people visit social media to research brands. This comprehensive detail could improve their willingness to engage in purchases. You could add your company logo and mantra, location and contact information across all your social media pages for uniformity. You may also benefit from brand recognition, with followers’ interest spanning across multiple platforms.

Don’t overcomplicate it.

Be natural. Build your followers’ interest and trust by interacting and developing a relationship with them.You should make actionable and realistic targets of growth, since a rapid rise for relatively smaller brands on the platform can be a little challenging. You might invest in a variety of paid advertisement options to increase user ability to view your posts or target other metrics such as increased conversion. Each platform will offer unique advertising options, which can help you target specific aspects of performance for better overall growth.For instance, automatic Instagram comments could help make your posts more popular on the platform.

Final word

Social media is too popular for your brand to ignore. It offers personal interaction with potential clients, which may prove crucial to success as business evolves towards an internet-based approach. In order to succeed on the platform, you need to develop an accountability framework to ensure every aspect of your brand activity online actually meets your brand expectations and is in line with your goals. These social media best practices will ensure optimal performance on these fronts.

Mohsen Daemi
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